jenice hartono

Playbook is a visual cloud-storage platform that serves as a beautiful home base for all creative work. It imports, tags, and categorizes your entire media library with AI, making it easy for users to collaborate on projects, as well as providing a seamless experience of client communication and sharing their work with the world.

For each board, Playbook introduced a Publish feature. As a versatile component, Publish could be used to deliver client work, gather feedback and comments, and even as a creative portfolio.

THE PROBLEM

However, the Publish feature has obstacles that make the user experience not intuitive and difficult to navigate for both new and current users. Additionally, there is little product awareness, creating a high barrier of entry for a key feature that facilitates the collaborative online environment that Playbook strives to achieve.

Playbook’s Product Design Team challenged Berkeley Innovation, a student-led design consultancy at UC Berkeley, to address the problem statement:

How might we make Playbook's publish feature most relevant to creatives?

Given that the user base covers a wide range, with designers in different fields at varying levels of their careers, my team and I were tasked to improve the Publish feature to better meet user needs, ultimately promoting a more engaging and collaborative experience for everyone. My involvement in this project includes serving as the sprint leader of the synthesis process.